The Not so Well Known History of the Nintendo
Nintendo Co., Ltd. Nintend? Kabushiki gaisha is a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world's largest video game company by revenue. Founded on September 23, 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels.
Nintendo developed into a video game company, becoming one of the most influential in the industry and Japan's third most valuable listed company with a market value of over US$85 billion. Nintendo of America is also the majority owner of the Seattle Mariners Major League Baseball team.
It would be very difficult to argue that Nintendo had a good E3. It wasn’t exactly disastrous, sure ? the Wii U put in a strong showing, and the 3DS seemed in good health despite the lack of games on show ? but there was a general feeling that the company had completely misjudged its audience. Hours of time was spent on Nintendo Land and the very familiar Super Mario Bros U whilst games like the fascinating P-100 and Game & Wario weren’t even mentioned. After the conference began with a lovely, fan-pleasing Pikmin 3 demo, Miyamoto disappeared backstage ? and all the excitement seemed to retreat back there with him.
Nintendo made a wishy-washy statement on the matter that didn’t really explain anything (“we’re always looking for the most appropriate ways to both inform and surprise consumers”? What does that mean?). Dig into it, though, and you can find reasons for Nintendo’s behaviour that reveal how the games industry has changed, and why shows like E3 are increasingly becoming strange, anticlimactic events for those of us who grew up with gaming.
But the disadvantage is plain to see. If you spent all your airtime at E3 basically ignoring gamers, you’re going to make them pretty angry about it. You might even end up with one of the editors of the biggest gaming site in the world saying that you messed up E3. But that's the thing: I'm not sure that we're the people Nintendo is trying to impress at E3 any more. If you ever think Nintendo genuinely has nothing up its sleeve, you don’t know Nintendo ? but we’re going to have to get used to getting our announcements in a different way. It’s already clear that Nintendo’s E3 presence wasn’t geared towards us. If you’re holding your breath for the next Zelda, Metroid or Fire Emblem rather than the next Just Dance, there’s a strong possibility that E3 is no longer the place to look.
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