Nintendo DS ?“Dual Screen”
Nintendo is one of the top gaming consoles in the world. The Nintendo 3DS was first released on February 26, 2011. Less than six months later on July 28, 2011, Nintendo announced a significant price reduction from US$249 to US$169 amid disappointing launch sales. The company offered ten free Nintendo Entertainment System games and ten free Game Boy Advance games from theNintendo eShop to consumers who bought the system at the original launch price. This strategy was considered a major success, and the console has gone on to become one of Nintendo's most sucessfully sold handheld consoles in the first two years of its release.
A partially redesigned version of the console, the Nintendo 3DS XL, was released on July 28, 2012. It features screens that are 90% larger than the original Nintendo 3DS. A new edition of the console, entitled the Nintendo 2DS, was announced on August 28, 2013. While still playing 3DS and DS games, it is described as an ""entry level"" version of the 3DS that removes the 3D functionality, and changes the form factor to a fixed, ""slate"" design
What happens when one of the world's largest electronics companies makes a move to edge its competition out of the top spot in the portable gaming industry? If you're Nintendo, and Sony has made it clear that it wants to crush you with its new PlayStation Portable, you throw a curve ball and try to beat Sony with what you do best: innovation.
Nintendo's latest innovation is not a bigger, faster processor. Nintendo's latest foray into the handheld market, a market it practically owns thanks to the legendary Game Boy -- is the DS. ""DS"" stands for either ""dual screen"" or ""developers' system,"" depending on which way the wind's blowing, and it's a cross between two Game Boys and a PDA, with a cell phone's messaging function thrown in for good measure. And the DS's new sidekick, DS Lite, has all the handheld glory of the DS plus brighter screens and a smaller, lighter, easier-to-pocket package.
So what's the big deal with the little DS? On the surface, it's just a larger, two-screened Game Boy. However, with its laundry list of handheld firsts, a multitude of possibilities are now open to game developers.
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